Post

Cheap Shipping Didn’t Break.

Your Fulfillment Model Did.

For years, the model was simple:

Buy cheap.
Ship direct.
Wait 2–3 weeks.
Keep the margin.

That model is gone.

Signal
Tariffs + surcharges + removal of de minimis changed unit economics.

Data
Across recent Shopify guidance and Amazon logistics updates,
low-ticket items shipped individually are now seeing landed costs jump significantly due to stacked duties, brokerage, and handling.

Implication
This is not anti-China.
It is anti–per-parcel shipping.

China sourcing still works.
Bulk shipping + local fulfillment works even better.

Same supplier.
Different structure.
Different outcome.

Action
Move from per-order shipping → bulk import → local fulfillment.
Or slowly bleed margin until the business stops working.
1:39 PM · Apr 9, 2026
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In review

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