I used to rely a lot on Meta Ads Library and product research tools, and I kept running into the same frustration: it felt like I couldn’t find anything worth testing.

My process was pretty simple (and probably very common). I’d open Ads Library, type in broad keywords, scroll through ads, and try to spot “winning products” — basically looking for something that looked new, different, or obviously selling. When that didn’t work, I’d jump to another tool and do the same Show more

I used to rely a lot on Meta Ads Library and product research tools, and I kept running into the same frustration: it felt like I couldn’t find anything worth testing.

My process was pretty simple (and probably very common). I’d open Ads Library, type in broad keywords, scroll through ads, and try to spot “winning products” — basically looking for something that looked new, different, or obviously selling. When that didn’t work, I’d jump to another tool and do the same thing again.

After a while, everything started to look the same. Lots of generic discounts, free shipping claims, countdowns. Nothing stood out, and it made me feel like either I was missing something obvious or everything was already saturated.

What changed my thinking wasn’t finding a better tool. It was realising that Ads Library isn’t really useful as a place to discover products. It’s more useful as a place to understand how products are being sold.

Instead of asking “what product is this?”, I started paying attention to things like:
how long an ad has been running, how often the creatives change, and what angle the ad is actually pushing. Not because I wanted to copy it, but because it gives clues about what’s working enough to keep spending on.

That shift helped a bit. I stopped trying to hunt for something nobody else had and started thinking more about whether I could test a similar angle or offer on something I already understood.

Still curious how others here approach this.
When Ads Library and spy tools keep showing the same things, how do you personally turn that into something you’d actually test? Do you start from the product, or from how it’s being positioned?

This makes sense to me.

In my case, nothing blew up straight away. Ads were running, orders were coming in, and on the surface it looked fine. But in the background there was always this feeling that something wasn’t quite right.

What made it harder was that none of that showed up clearly in Ads Manager. So I kept looking at traffic and numbers, even though the part after the click was the part I trusted less and less.

Curious how many people here felt that hesitation Show more

This makes sense to me.

In my case, nothing blew up straight away. Ads were running, orders were coming in, and on the surface it looked fine. But in the background there was always this feeling that something wasn’t quite right.

What made it harder was that none of that showed up clearly in Ads Manager. So I kept looking at traffic and numbers, even though the part after the click was the part I trusted less and less.

Curious how many people here felt that hesitation before anything actually broke.

This hits close to home.

When I look back at my own tests, most of them didn’t fail because something was clearly broken. It was more that I couldn’t really explain why the results looked the way they did, so every decision felt uncertain.

I kept changing things too, sometimes telling myself I was optimising, other times just because I was uncomfortable letting things run when the data wasn’t clear. After a while, I honestly couldn’t tell if the product was bad, or if I Show more

This hits close to home.

When I look back at my own tests, most of them didn’t fail because something was clearly broken. It was more that I couldn’t really explain why the results looked the way they did, so every decision felt uncertain.

I kept changing things too, sometimes telling myself I was optimising, other times just because I was uncomfortable letting things run when the data wasn’t clear. After a while, I honestly couldn’t tell if the product was bad, or if I just never gave it a proper chance.

What made me stop wasn’t a clear failure. It was not trusting my own judgement enough to push further.

Curious how many people here stopped not because things were dead, but because nothing felt clear enough to commit to.

Thanks Ryan for the invite to the community. I am tired of not really knowing why things fail.

I have been selling for a while now, I started some time during the pandemic. I feel like I have read a lot, watched a ton of videos, I don’t feel like a total beginner anymore, but I also don’t feel like I really got anywhere. I had products that got some sales, ads that kind of worked, but nothing that felt stable or repeatable.

Most communities or Discord groups I joined Show more

Thanks Ryan for the invite to the community. I am tired of not really knowing why things fail.

I have been selling for a while now, I started some time during the pandemic. I feel like I have read a lot, watched a ton of videos, I don’t feel like a total beginner anymore, but I also don’t feel like I really got anywhere. I had products that got some sales, ads that kind of worked, but nothing that felt stable or repeatable.

Most communities or Discord groups I joined either focus on tactics, flex results, or repeat the same advice. That never really helped me understand what actually went wrong when something didn’t work.

I hope that this community can help take me further. Seeing how other sellers think through problems, what they realised too late, and how they figured out they were focusing on the wrong things.

Not looking for winning products, I wouldn't share any myself if I landed on one. However I just want to compare notes with people who are actually running stores and dealing with the same stuff.