First week after CNY... anyone else basically just doing customer service?

Got back after the Chinese New Year break thinking I'd start testing new creatives this week. Nope.

Been spending most of my time replying to customers about late deliveries. A bunch of orders placed right before the holiday are showing up way later than expected and people are (understandably) not happy.

Refund requests, "where is my package" emails, disputes starting to trickle Show more

First week after CNY... anyone else basically just doing customer service?

Got back after the Chinese New Year break thinking I'd start testing new creatives this week. Nope.

Been spending most of my time replying to customers about late deliveries. A bunch of orders placed right before the holiday are showing up way later than expected and people are (understandably) not happy.

Refund requests, "where is my package" emails, disputes starting to trickle in. Haven't even opened my ad manager yet.

I feel like this happens every single year. The first week back is never about scaling, it's just damage control until everything stabilises again.

Curious if anyone else is dealing with the same thing or if you've found a way to get ahead of it. I keep telling myself next year I'll pause earlier or set better expectations on shipping times but then I never do lol.