Aisha, I relate to this a lot. I went through almost the exact same phase — weeks of research, watching videos that completely contradicted each other, and feeling like every niche was either “too late” or “about to die.”

What helped me move forward wasn’t finding a niche that felt “safe,” but picking something where I could actually create decent creatives and offers, even if the niche itself wasn’t new. In my case, I started with personalized jewelry not because it Show more

Aisha, I relate to this a lot. I went through almost the exact same phase — weeks of research, watching videos that completely contradicted each other, and feeling like every niche was either “too late” or “about to die.”

What helped me move forward wasn’t finding a niche that felt “safe,” but picking something where I could actually create decent creatives and offers, even if the niche itself wasn’t new. In my case, I started with personalized jewelry not because it was unsaturated, but because I understood the emotional angle and gifting use case.

I still second-guess myself sometimes (especially when ads don’t perform), but committing to testing one direction for a few weeks instead of constantly switching has made things clearer. Even when results aren’t great, at least I’m learning why.

Curious to hear from others too — for those who eventually broke through, was it more about sticking with a niche longer, or changing how you approached testing and offers within the same niche?

Are TikTok ads actually worth it anymore? Getting destroyed on CPA 😕 Need some real talk here because I am clearly missing something.

Been running paid TikTok ads for my personalized jewelry shop for about 3 weeks now. Daily budget around $150-$200. Targeting is pretty broad — fashion, accessories, gifts, etc. It used to work for me so I thought the algorithm would figure it out eventually but so far… not happening.

Getting decent views and clicks, but actual sales are Show more

Are TikTok ads actually worth it anymore? Getting destroyed on CPA 😕 Need some real talk here because I am clearly missing something.

Been running paid TikTok ads for my personalized jewelry shop for about 3 weeks now. Daily budget around $150-$200. Targeting is pretty broad — fashion, accessories, gifts, etc. It used to work for me so I thought the algorithm would figure it out eventually but so far… not happening.

Getting decent views and clicks, but actual sales are weak and CPA is way too high.

Starting to wonder if I should pause ads and focus more on organic + hashtags instead? Or is my structure/targeting just off? Or are TikTok ads genuinely harder now in 2026?

Anyone actually getting consistent results with TikTok ads right now? What’s actually working for you?

Side question: how are you validating TikTok Ads Manager numbers vs actual store revenue? Sometimes the numbers don’t seem to line up.

Any advice appreciated 🙏