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peachandpost
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Sophie @peachandpost
Aisha, I relate to this a lot. I went through almost the exact same phase — weeks of research, watching videos that completely contradicted each other, and feeling like every niche was either “too late” or “about to die.”

What helped me move forward wasn’t finding a niche that felt “safe,” but picking something where I could actually create decent creatives and offers, even if the niche itself wasn’t new. In my case, I started with personalized jewelry not because it was unsaturated, but because I understood the emotional angle and gifting use case.

I still second-guess myself sometimes (especially when ads don’t perform), but committing to testing one direction for a few weeks instead of constantly switching has made things clearer. Even when results aren’t great, at least I’m learning why.

Curious to hear from others too — for those who eventually broke through, was it more about sticking with a niche longer, or changing how you approached testing and offers within the same niche?
2:39 PM · Mar 28, 2026
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In review

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